Thought Provoking Entropy | 29 Sep 2009
Greenwashing
Greenwashing is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or services.
Greenwashing was coined by suburban NY environmentalist Jay Westerveld in 1986, in an essay regarding the hotel industry’s practice of placing green placards in each room, [...]