Advertisments &Art & Design Entropy | 26 Nov 2011
Amtrak Signals
Amtrak Signals, – It Now Has Wi-Fi
To advertise the fact that Amtrak, America’s nationally owned railway, now offers free wi-fi services on 12 of its East Coast routes, Arnold DC agency in Arlington, Virginia, combined an iconic symbol of each regional route and the wi-fi signal. With creative direction by Mick Sutter and illustrations by Andrew Bannecker, the AmtrakConnect ad campaign kept text to a minimum and let the images speak for themselves.
While this marriage of location and wi-fi signal may seem simple, the challenge was to find the one image that people immediately associated with the region — e.g., Maine lobster, Philadelphia Liberty Bell, Adirondack mountains – and then make the wi-fi mark an integral part of the silhouetted image and not feel like a forced and clumsy “add-on.” This they did. Nice.
on 28 Nov 2011 at 11:29 am 1.Aashish Takia said …
I just love the way some of these people use their imagination ;)
simply super, creative and subtle & true advertising ,,,,, Love the “amtrackconnect” logo!!! No extra stories or promises ,,, honest smart advertising!
Thanks for sharing!
on 28 Nov 2011 at 1:34 pm 2.Nimesh Dadia said …
Beautiful imagery, very subtle and minimalist.
The idea is so subtle and execution is so location oriented and beautifully executed. It conjures up a quaint image of the place.
on 04 Dec 2011 at 11:49 am 3.Rachana Chhabra said …
Meaningful without words..It is a delight to see such a creative ad.
I wish TSRF could get such creative ideas