Books &Economic Behaviour Entropy | 16 Mar 2010
The Art of Choosing
In an era of ever-expanding choices, HOW WE CHOOSE addresses the simple-yet-mystifying question : How do we know what we want? The answers are strange, impressive, and profound. Sheena Iyengar, a Columbia University professor whose work on choice is widely recognized and cited looks into the heart of what we desire– and what we think [...]