Advertisments &News Entropy | 02 Oct 2009
New York Times
A one minute advertisement for the launch of Turkish Edition of The New York Times. They constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes.
The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on. The result is 60 seconds of typographic goodness, mastered in 2K cinema resolution. Created by agency Leo Burnett, and directed by Quba Michalski made with 3D Studio Max, After Effects and Photoshop.
on 02 Oct 2009 at 4:13 pm 1.Nimesh Dadia said …
Dear Lao Aju
What a brilliant advert. The attention to detail is astounding. Only New York Times could have thought of this. To make a typographic impression of New York City.
New york City is a mythical city of a cult status. It has become a State of Mind with New York Times being the greatest messenger of the City.
I wish to see this on big screen. The soundtrack is so apt for this advert.
Regards
Nimesh