Medicine Entropy | 17 May 2007
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1966 ROCHE VALIUM (Diazepam) launch Advertisement
The Benzodiazepine Era
In the mid-1960s, a new group of sedatives, known as tranquilizers was introduced. Returning to a group of compounds he had worked on previously, Leo Sternbach discovered the benzodiazepines, a new class of agents.
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In 1960, Librium® (chlordiazepoxide) was introduced for the management of emotional, psychosomatic and muscular disorders. Modifications to the basic structure of this new class of agents yielded a succession of products. Valium® (diazepam), a sedative and anxiolytic drug belonging to the benzodiazepine family, was launched in 1963. Valium became a huge commercial success and enabled Roche to build a world-wide reputation in psychotropic medications.